5 most effective forms of sales promotion

If you want to boost the sale of your products then you should have promotions once in a while. Here are some of the most effective types of sales promotion.

Discounts

You can offer product discounts. It is a very popular form of promotion. Almost everyone loves a bargain. So, you can offer discounts as percentages of the original price. The discount should be attractive and you shouldn’t offer discounts too often; it will not attract customers. You can have flash sales, which are sale offers for a limited period of time.

Free shipping

There are many online stores available now. People find it convenient to buy from online stores. Usually these store charge extra for shipping. You can offer free shipping as a means of promotion. People like free shipping services and they will buy from your store more.

Loyalty points

You can have reward cards and give loyalty points to your loyal customers. The reward card system works well. People like to get things for free. They would love to get more reward points so that they can redeem these points to buy things for free.

Offer savings on bulk buy

You can offer discounts when people buy more of a product. For example, you can offer 20% discount if customers buy more than 10 packs of juices. You can also give one free product for every four products they purchase.

Contests

You can run a contest and give attractive prizes to the winners. The more lucrative the prize is, more people will participate in the contest. Contests create a vibe and it spreads the word. It’s a very effective strategy to improve branding.

You should run these promotions and see the result yourself. Choose a particular time of the year, especially times when the sale is low. Promotions can significantly boost your sale.