Why SEO Is Great For Some Businesses, But Not So Much For Others

If you haven’t been living under a rock, you’ve probably heard about the fact that SEO is a must for all businesses that want to become successful. While this is true to a certain extent, it’s worth mentioning here that there are also some exceptions to this rule. SEO works great for some businesses, but not for all of them. In order to understand why, let’s see how search engines work.

Whenever you search for something, you get lots of results, ranked according their relevance to your search query. In some cases, you also get eight sponsored results, four of them in the beginning of the page, and the other four at the end, below the organic results. Although this is the general structure of a results page, in some verticals, Google, as well as the other two major search engines for that matter, displays a row of images, and their own products and services such as flights, hotels and restaurant reviews. All these push the organic results below the fold, rendering SEO ineffective. You can invest a lot of money and effort into ranking for the most lucrative terms in your niche, and yet fail to see the expected results, simply because only 50% of all people searching for that keyword scroll down to see your snippet, and an even smaller percentage actually clicks through to visit your landing page.

In such industries, search engine marketing or social media advertising can be way more effective and more profitable than SEO, so this is the approach you should follow instead of targeting all these highly competitive keywords that don’t bring you the expected ROI.

The other reason why SEO is great for some businesses, but not for others is the target market. If your products or services are aimed at elderly people who don’t have the habit or the means of accessing the internet to search for what they need, ranking among the first in the SERPs may not bring you too many new clients. Before deciding to work with an SEO agency, you have to study and understand your target consumers and their behaviour in relationship to the online environment.

The sooner you do this analysis of your target market, the better. As SEO is a long-term process, you should assess its effectiveness from the very beginning, rather than investing in it for months only to realise it doesn’t work as well as you have estimated. This assessment has to start with taking a closer look at the SERPs for your industry, as well as with in-depth research of your core consumer’s behaviour and shopping habits.

Last but not least, even if you decide SEO isn’t the best choice in your specific niche, you should still keep an eye on the SERPs and on your consumers, because the internet is a rapidly evolving and dynamic industry. What doesn’t work so well today might bring you a fortune tomorrow, so be there to grab this opportunity, should you come across it some day.

The Essentials For Running A Successful Construction Business

Having a talent for your business is important, but there are other essentials that you need to consider to be successful. Some of the essentials that people know about include having a good work ethic and quality products. However, there are other essentials that you need to know about to have a successful construction business.

Build Your Reputation With A Solid First Impression

In the competitive construction market, reputation is essential and the best way to start building your reputation is through a good first impression. The first step to making a solid first impression is to have a professional website (http://www.bentragerhomes.com.au/display-locations/ is a great example) and professional phone manners. How you initially interact with potential customers will set the tone for your business and whether or not they will recommend you.

Make Smart Leadership Choices

As a business owner, you have a lot of decision that you have to make. Making smart choices in regards to your business is essential if you want to be successful. These choices will include hiring the best people to work with you based on their skills and credentials. These choices also include having a plan to keep your employees motivated.

If you are unable to keep your employees motivated and happy with your business, you will see a high staff turnover. This is an issue that you do not want to face as it can affect the level of the work that you do.

Price Competitively

Another essential to running a successful construction company is to price your services competitively. This does not mean that you should undercut all of your competition and be the cheapest firm on the market. This strategy can lead to additional problems such as potential customers assuming that you do not offer the same level of quality as your competitors.

When you price your services, you need to carefully consider what your overheads are going to be. You have to be able to cover these costs as well as make a profit from the job. It is recommended that you look into your competition’s pricing strategies to understand what they are doing and whether you should follow suit.

Always Comply With Regulations

The construction industry is a highly regulated field and you need to know what the regulations are. It is essential that you keep up to date with building codes and safety standards. You should also keep up to date with any changes in the industry that could give you an edge over your competition. If you do not comply with all of the regulations for this industry, you will not get the work you need to be successful.

There are many essentials for running a successful construction business that you need to know about. These essentials will include making a good first impression as this sets the tone for your customers. You also need to make smart leadership choices in regards to who you hire and how you keep everyone motivated. Complying with regulations is another essential that you need to know about.

Top 3 tips for providing excellent customer service

No matter how good your product is, if you fail to provide satisfactory customer service then people won’t buy from you again. You should always focus on improving your customer service. Here are some tips that can be useful.

Train your employees

You should train your employees so that they can talk politely with the customers and offer them help. The employees should have thorough knowledge on the products so that they can suggest different products to customers. The employees must be trained to understand the customers’ needs and offer them suitable products. They should be able to reply to any queries customers might have regarding the product.

Resolve customer problems fast

You should try to resolve customer problems at the first time. The customer should not be given the chance to call you repeatedly to fix their problem. You should be able to solve the issue immediately. You should train your employees well and assign someone experienced to be the first point of contact. That person should take the responsibility for the entire matter. You can offer live chat services so that customers can get solutions to their problems very quickly. Whenever you receive any customer feedback, you should consider it seriously and act upon it.

Try to bond emotionally with the customers

You should form an emotional connection with the customers. If something goes wrong, you should apologize and try to make up for it immediately. Customers become loyal to brands when they find themselves emotionally attached to the brand.

These tips are very effective and will help you provide amazing customer service to your customers. Providing excellent customer service is the easiest way to retain customers for a long time.

5 most effective forms of sales promotion

If you want to boost the sale of your products then you should have promotions once in a while. Here are some of the most effective types of sales promotion.


You can offer product discounts. It is a very popular form of promotion. Almost everyone loves a bargain. So, you can offer discounts as percentages of the original price. The discount should be attractive and you shouldn’t offer discounts too often; it will not attract customers. You can have flash sales, which are sale offers for a limited period of time.

Free shipping

There are many online stores available now. People find it convenient to buy from online stores. Usually these store charge extra for shipping. You can offer free shipping as a means of promotion. People like free shipping services and they will buy from your store more.

Loyalty points

You can have reward cards and give loyalty points to your loyal customers. The reward card system works well. People like to get things for free. They would love to get more reward points so that they can redeem these points to buy things for free.

Offer savings on bulk buy

You can offer discounts when people buy more of a product. For example, you can offer 20% discount if customers buy more than 10 packs of juices. You can also give one free product for every four products they purchase.


You can run a contest and give attractive prizes to the winners. The more lucrative the prize is, more people will participate in the contest. Contests create a vibe and it spreads the word. It’s a very effective strategy to improve branding.

You should run these promotions and see the result yourself. Choose a particular time of the year, especially times when the sale is low. Promotions can significantly boost your sale.

4 tips for cutting your business expenses

Businesses go through ups and downs. During the time of economic crisis, it is wise to cut down your business expenses. It can be confusing where to start. Here are some options.

Outsource tasks

You should take advantage of the latest trend of outsourcing tasks. If you are having a tough tie financially, then you should outsource some of your tasks. You can hire companies that do outsourcing tasks abroad or you can use platforms like Freelance, oDesk, etc. for hiring people to do your job. You will be able to complete the tasks in cheaper rate than if you had hired a permanent employee to do the same works. So, you can save a lot of money by outsourcing.

Cut down your financial expenditures

You should look at your insurance policy and see how you can save money by getting a more competitive rate. You can consolidate your insurance policies into one account. You shouldn’t take any unnecessary debt. You should try to consolidate your credit cards as well to lower your interest rates. You should see if you can negotiate lower interest rate with your banks.

Try to negotiate price with suppliers

You can negotiate with your suppliers and try to get the products at a lower price. Many suppliers are very helpful and friendly. They can help you.

Reduce production costs

You should evaluate your operational activities to make sure that you are fully utilizing your resources. You should try to reuse the leftovers of the production process in other ways.

These are the best ways to cut costs of your business in a critical financial situation. You should make sure that your employees don’t get demotivated when you try to cut costs. You should have a solid plan and take steps accordingly.

Infographic by: www.boltinsurance.com