I have read many books on business and marketing throughout my life. The knowledge you will gain by reading books, you won’t get it by any other means. I always encourage people around me to read good books. Here are some books I recommend you to read.
The Big Data-Driven Business
By – Russell Glass, Sean Callahan
This book will give you some real life examples of big companies like Apple and Blackberry. You will learn how these companies use big data to analyze things in business. The book is written by the CEO of a large B2B marketing platform and a marketing journalist. You will learn how to win customers and beat your competitors. You will know why data is one of the most important tools for business.
The Ultimate Small Business Book
By – Dee Blick
This book is full of useful tips and tools. You will get to read lots of case studies of real companies. You can get important marketing advice that can be implemented for your business right away. You will learn how to improve your website, write compelling emails to customers, review marketing activities, and more.
The 1-Page Marketing Plan
By – Allan Dib
To have a successful business, you should have a definite plan. This book will help you to create a marketing plan fast. You will learn how to attract new customers and retain the existing ones. You will learn how to make effective sales without being pushy and aggressive. Using this book you will be able to create a personalized marketing plan for your business.
The Referral Engine: Teaching Your Business to Market Itself
By – John Jantsch
This book talks about word-of-mouth referrals. This is a powerful marketing tool. You will know how companies have become successful in using this strategy. You will learn the rules of referral marketing from this book.
These books are very helpful in planning your own marketing strategy. You must read these books and incorporate the ideas into your marketing plan.