No matter how good your product is, if you fail to provide satisfactory customer service then people won’t buy from you again. You should always focus on improving your customer service. Here are some tips that can be useful.
Train your employees
You should train your employees so that they can talk politely with the customers and offer them help. The employees should have thorough knowledge on the products so that they can suggest different products to customers. The employees must be trained to understand the customers’ needs and offer them suitable products. They should be able to reply to any queries customers might have regarding the product.
Resolve customer problems fast
You should try to resolve customer problems at the first time. The customer should not be given the chance to call you repeatedly to fix their problem. You should be able to solve the issue immediately. You should train your employees well and assign someone experienced to be the first point of contact. That person should take the responsibility for the entire matter. You can offer live chat services so that customers can get solutions to their problems very quickly. Whenever you receive any customer feedback, you should consider it seriously and act upon it.
Try to bond emotionally with the customers
You should form an emotional connection with the customers. If something goes wrong, you should apologize and try to make up for it immediately. Customers become loyal to brands when they find themselves emotionally attached to the brand.
These tips are very effective and will help you provide amazing customer service to your customers. Providing excellent customer service is the easiest way to retain customers for a long time.
If you want to boost the sale of your products then you should have promotions once in a while. Here are some of the most effective types of sales promotion.
You can offer product discounts. It is a very popular form of promotion. Almost everyone loves a bargain. So, you can offer discounts as percentages of the original price. The discount should be attractive and you shouldn’t offer discounts too often; it will not attract customers. You can have flash sales, which are sale offers for a limited period of time.
There are many online stores available now. People find it convenient to buy from online stores. Usually these store charge extra for shipping. You can offer free shipping as a means of promotion. People like free shipping services and they will buy from your store more.
You can have reward cards and give loyalty points to your loyal customers. The reward card system works well. People like to get things for free. They would love to get more reward points so that they can redeem these points to buy things for free.
Offer savings on bulk buy
You can offer discounts when people buy more of a product. For example, you can offer 20% discount if customers buy more than 10 packs of juices. You can also give one free product for every four products they purchase.
You can run a contest and give attractive prizes to the winners. The more lucrative the prize is, more people will participate in the contest. Contests create a vibe and it spreads the word. It’s a very effective strategy to improve branding.
You should run these promotions and see the result yourself. Choose a particular time of the year, especially times when the sale is low. Promotions can significantly boost your sale.
Businesses go through ups and downs. During the time of economic crisis, it is wise to cut down your business expenses. It can be confusing where to start. Here are some options.
You should take advantage of the latest trend of outsourcing tasks. If you are having a tough tie financially, then you should outsource some of your tasks. You can hire companies that do outsourcing tasks abroad or you can use platforms like Freelance, oDesk, etc. for hiring people to do your job. You will be able to complete the tasks in cheaper rate than if you had hired a permanent employee to do the same works. So, you can save a lot of money by outsourcing.
Cut down your financial expenditures
You should look at your insurance policy and see how you can save money by getting a more competitive rate. You can consolidate your insurance policies into one account. You shouldn’t take any unnecessary debt. You should try to consolidate your credit cards as well to lower your interest rates. You should see if you can negotiate lower interest rate with your banks.
Try to negotiate price with suppliers
You can negotiate with your suppliers and try to get the products at a lower price. Many suppliers are very helpful and friendly. They can help you.
Reduce production costs
You should evaluate your operational activities to make sure that you are fully utilizing your resources. You should try to reuse the leftovers of the production process in other ways.
These are the best ways to cut costs of your business in a critical financial situation. You should make sure that your employees don’t get demotivated when you try to cut costs. You should have a solid plan and take steps accordingly.